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How to launch a paid community business in 2026
The market for paid online communities has matured faster than most people notice. Five years ago, launching one meant stitching together a forum, a newsletter tool, a checkout page, and a Zapier chain that broke every other Tuesday. Today, the question isn't whether the tooling exists — it's whether you've thought through the operator-side decisions that the tooling can't make for you. I've watched enough launches succeed and fail to have formed a strong opinion about which

Katherine
Apr 173 min read


Tools you need if you’re starting your online business from scratch
The barrier to entry for launching a project is lower than ever, but the "analysis paralysis" regarding which tools to use is at an all-time high. I spend a lot of time looking at tech stacks for new ventures, and the trend is definitely shifting toward minimalism. You don't need a massive enterprise suite on day one. However, you do need a solid foundation. From what I’ve seen, successful businesses usually have a tight grip on three specific areas: content management, cust

Katherine
Dec 11, 20251 min read


How to communicate with your audience if you run a business online
Communicating with people online can feel weirdly one‑sided. You post, they scroll. You email, they might ignore it. But when it works well, it feels like a conversation — even if you never meet most of the people on the other side. The foundation is knowing who you’re talking to and what they actually care about right now. Not in a vague “target audience” way, but in a “what did they struggle with last week?” way. Screenshots of real DMs, customer questions, and comments are

Katherine
Nov 27, 20252 min read


What to consider when you’re aiming to sell internationally
With global ecommerce sales projected to exceed $8 trillion by 2027, international markets offer tremendous opportunities for businesses ready to scale beyond their domestic boundaries. Understanding your target markets Research goes beyond translation. Different cultures have varying shopping behaviors, payment preferences, and trust signals. What works in the US might fail in Japan or succeed wildly in Brazil. Study local competitors and successful international brands in

Katherine
Nov 22, 20253 min read


How to conduct market research when choosing a niche for your business
Finding the right niche is fundamental to building a successful online business. Whether you're planning to sell courses , launch a paid online community , or start running your own agency , thorough market research will determine the viability and potential for growth of your venture. Understand the demand It all starts with identifying whether the product you're about to offer has a market demand. Start by identifying problems people actively seek solutions for. Use tools l

Katherine
Nov 21, 20252 min read
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